Coca-Cola is partnering with mobility company Lime to encourage consumers to recycle its new bottles made from 100% recycled plastic, per a press release. The beverage company will provide a free, 10-minute ride on a Lime bicycle or electric scooter for consumers who purchase a Coca-Cola Sip Size bottle and make a pledge online to recycle it. In total, Coca-Cola will offer more than 40,000 ride vouchers via email.
Full story at marketingdive.com
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